Video webcasts allow sponsors to address a wide range of audiences. These digital broadcasts can address an investor conference, can be deployed as a training tool, raise public awareness, or can be designated lead generation techniques. To achieve the best outcomes, makers should trigger video webcasts during specific times in the day. Some experts suggest video webcasts should remain live between 10 AM and 2 PM. The rationale for this stems from the fact digital audiences remain the most receptive to information during the said time window.
The presentation slides that power a digitally-powered video webcast represent the beating heart of this form of communication. Hence, video makers must ensure that slides remain perfectly legible on a wide variety of static or portable display devices. High-contrast backgrounds enable the on-screen text to remain legible at all times. In addition, sponsors of these webcasts must work to limit the amount of text located inside each slide. Alternatively, the makers of video webcasts can deploy pictures, images, and graphics to boost viewer traction.
On-screen presenters of a video webcast may consider using a teleprompter to ensure a smooth presentation. This device allows presenters to access a full copy of the script when speaking into the camera. This technique allows presenters to maintain natural eye contact with audiences, thereby creating an appropriate impression on viewers and audiences. In addition, the makers of video webcasts should encourage on-screen presenters to rehearse their actions prior to the live webcast session.
A video webcast must be available to audiences at all times. Sponsors and organizations may choose to record these digital sessions and place them prominently on websites, web portals, landing pages, and social media handles. The smooth availability of video webcasts on a variety of viewing devices ensures viewers and audiences may re-visit the broadcast at any time. In addition, video webcasts must be digitally engineered to allow viewers to share the creation via email and social media platforms.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.