Video testimonials inform and refresh consumers’ memory about a brand or product. These video-based creations allow a brand to connect with consumers at a personal level, thereby influencing consumer decisions in the marketplace. An effective video testimonial spotlights a product’s attributes in terms of consumer convenience – such as time saved and easy access via digital platforms. These testimonials also represent an efficient tactic that sells products to new consumer segments.
Brands that intend to use video testimonials must coordinate with on-camera speakers prior to recording the testimonial. Business operators must ensure these candidates are comfortable speaking about the product and narrating their experiences. The intent of creating the video testimonial is to allow consumers to provide a fair share of genuine feedback about a product or service.
Marketing executives trust the ability of a video testimonial to transmit a marketing message. An estimated 65% of senior executives opine that video testimonials – when used with photographs, images, illustrations, and infographics – represent the best means to communicate a brand message. The combination of these factors helps create an emphatic message directed at customers and consumers. In addition, a significant number of marketing men believe such testimonials offer the maximum return on investment on their marketing efforts.
Video testimonials empower brands to elevate the emotional appeal of a brand or product. Modern online and broadcast audiences are adept at visual learning; therefore, video testimonials enable brands to attract higher levels of audience attention. Such testimonials, when embedded in email marketing campaigns, help to boost conversion among recipients.
Social media is pervasive in modern times. Brands and businesses that maintain genuine handles on social media platforms can deploy video testimonials to increase customer engagement. This tactic also enables said business operators to connect with new audiences and younger consumer segments. The immediacy of social media multiplies the potency of a modern video-based testimonial.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.