Software demo videos should demonstrate the features of a software product on the screens of customers and online audiences. The makers of such demo videos must focus their efforts on the core three attributes of the product. This allows them plenty of screen time to showcase the utility of the product. This approach is significant because it allows video makers to limit the duration of the video to 180 seconds, thereby effectively promoting the product in an age notorious for short attention spans.
An effective voice on the soundtrack ensures success for a software demo video. This allows video makers to guide viewers through on-screen actions, thereby achieving higher levels of traction in viewers’ minds. The intent of the soundtrack is to complete the impressions registered on viewers while they watch the visual narrative. Video makers must rehearse the voice-driven aspect of the demo video prior to commencing the actual demonstration.
An ideal software demo video should explain the benefits of the advertised product to the average user. The voice behind the visual narrative must ensure that it explains the key attributes clearly for the benefit of viewers. The use of simple language in the soundtrack should drive viewer engagement, thereby enhancing the scope for conversion. In addition, video makers may choose to create multiple soundtracks in different foreign languages in a bid to tap international audiences.
The use of product names and keywords in the title, description, and tags of the video ensures it gains a high rank in online search engine results pages. This is important from the marketing perspective because a higher number of viewers will translate into higher sales figures. Video makers must pay attention to such techniques to enable the demo video to gain high traction.
Follow-on actions are necessary in the marketing domain and so, video makers must add on-screen information that directs interested viewers to the sponsor’s website, toll-free number, email address, or social media handles. The commercial aspect is necessary to complete the marketing cycle and expand the list of customers for the advertised product. In addition, the speaker behind the visual narrative must encourage viewers to connect with the sponsor for a free trial edition of the advertised product.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.