Social media videos have refreshed the mass appeal of online social media platforms. These digital creations appear to have infused new life into staid social media conventions that hinged largely on text-based comments, images, and graphics. The medium of the video also empowers social media users to create stories and 60-second clips for the benefit of online audiences. These videos attract significantly higher levels of online attention; in response, commercial operators are working to incorporate social media videos into their marketing efforts.
A successful video designed for social media platforms must include elements that spur enduring appeal for audiences. The makers of social media videos must work to restrict the duration to 60 seconds because digital audiences typically have short attention spans. Methods to augment the social media video include captions and on-screen text and graphics. These capture audience attention, boost engagement and allow video makers to drive a clear message.
Social media videos, when created and uploaded, can fulfil a variety of different purposes. Do-it-yourself enthusiasts can create stop-motion videos that describe various techniques to drive a range of personal projects. Similarly, corporate sponsors must include a call to action in their version of a social media video. This may take the form of an email address, a distinct handle on social media, toll-free numbers, etc. Such information allows interested audiences to connect with sponsors.
Recent developments in digital technology have allowed brands and businesses to deploy live video streams on social media platforms. This form of content creation is gaining steam because it allows brands to connect with consumers at different levels. Live video streams offer an immediacy of impact that surmounts some of the deficiencies that attend recorded videos. Sponsors can share schedules with customers, consumers, and other members of modern audiences; this helps to build a sense of anticipation that guarantees high levels of digital attendance.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.