Online marketing videos represent a powerful form of digital marketing that helps businesses to promote products and services to digital audiences. The creators of such videos must work to capture audience attention in the first 30 seconds; an inspiring, entertaining, and information-rich opening spiel arrests the attention of online viewers. This amplifies the possibility that audiences will spend the time to view the full duration of the online marketing video.
The portrayal of emotions remains critical to the range of techniques that encourage viewers to empathize with the core message of an online marketing video. The video makers may present a common problem and position a viable solution that appeals to the majority of viewing audiences. This hook is essential because the product is seen as addressing a critical need. Emotional content, therefore, helps to expand the core message encoded in online marketing videos.
The best online marketing videos are mobile-friendly digital creations. This status allows a wide range of audiences to access the video and view it on smartphones and connected tablets. The creators of online marketing videos must take note that video consumption on mobile devices rises by significant numbers every year. Hence, mobile devices are the lynchpin in ensuring the commercial success of an online marketing video.
Digital architects must encode the URL or website address of the sponsor business inside online marketing videos. This enables the sponsor to reinforce its digital address in the minds of every viewer. Such awareness may lead viewers to visit the online address and peruse the many offerings of the sponsor. The subsequent volumes of digital traffic boosts online exposure, thereby validating the creation of online marketing videos.
Online marketing videos must feature appropriate music tracks to promote viewer engagement. Such music must match the mood of the projected message, thereby creating an emphatic impact on the minds of audiences. Research suggests that music plays a central part in promoting product recall in the minds of digital audiences.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.