Marketing videos showcase products and services for sale to customers and consumers. Video makers must pay close heed to the technical aspects of making modern marketing videos. They must use professional video equipment, create several video clips, edit these skilfully, remove awkward on-screen moments, and introduce natural transitions. A well-made marketing video can spur high numbers of conversions.
Exposure to the growing legions of online audiences is important to ensure the success of a marketing video. Video sponsors should upload these moving images onto video-sharing platforms; this ensures that online search engines will find these videos. In addition, video makers should make it easy for users and viewers to embed these videos on their own websites, landing pages, social media handles, etc. This helps to create a viral effect that can propel viewership to high levels.
The script that serves as a roadmap for marketing videos must emphasize an element of repetition. Viewers must see a product or service in action at multiple points inside these videos. This repetition reinforces the image of the product, thereby enabling the marketing video to fulfil its function. Repetition also helps create a sense of trust in the workings of a product; this may encourage more viewers to invest in advertised products and services.
A clear value proposition helps to elevate the value of a marketing video. The designers and creators of these video products may present brief how-to actions inside a marketing video. This boosts the utility value of the video and prompts users to share it through social media networks. Such actions translate into increased exposure for the marketing video, thereby heightening opportunities for conversion.
The best marketing videos carry a strong element of engaging dialogue between sponsors and viewers. This narrative technique allows video makers to introduce a product to viewers and spotlight its attributes. Products that fulfill a popular requirement will find instant uptake and viewers may be convinced to invest in the product. Therefore, the best videos must convince viewers about the value proposition at all levels.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.