Internal communication videos are useful devices that hinge on the classic show-and-tell narration technique. These videos, once recorded, offer businesses the ability to communicate effectively to different stakeholders. This technique allows business operators to create succinct electronic demonstrations that explain a situation, business changes, or elaborate new business plans.
Communication remains key to the operation of modern businesses. The internal communication video promotes knowledge sharing, provides regular team updates, and is the handmaiden for in-house training exercises. These videos can spotlight any errors in business processes, thereby updating business associates with correct procedures.
The advent of digital technologies has empowered users to create brief and to-the-point video clips for consumption within an organization. Employers and trainers can deploy technology to record internal communication video messages for broadcast over corporate email and instant messaging systems. The use of audio and video creates the grounds to record an emphatic message for the benefit of recipients. Facial expressions, inflection, the tone of voice, emotion, and hand gestures encoded in an internal communication video convey messages far more effectively than text-driven communication.
An expertly created internal communication video helps an organization to emphasize the human element in modern communications. Exposure to common sets of video messages allows all business associates to receive the same message. This technique is efficient because video cuts the scope of any miscommunication or confusion in messages. Such videos can also trigger employee conversations, thereby promoting firm and clear comprehension.
Internal communication videos allow employers and managers to communicate effectively with remote workers. The import of such video-based messages remains constant across time and geography, thereby enabling the distribution of consistent messages. These videos also help employees to recount past messages and absorb the gist of any updates conveyed via video.
Research indicates that video messages boost memory retention among all recipients. The use of supporting visuals inside internal communication videos enables video makers to communicate complex and tiered messages. This technique promotes better transmission of a message or messages.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.