Franchise videos represent a calibrated attempt to garner business growth through new franchisees. Business owners can commission the creation of franchise videos to showcase a viable business opportunity to entrepreneurs and small business operators. The perfect franchise video must be strong in terms of content that prompts audiences to consider applying for a franchise. The content may include details of a franchise opportunity, the innate business value that resides in the proposition, brief interviews with franchise owners, etc.
The makers of franchise videos must attempt to retain the core message of the sponsor business enterprise. This allows the video to remain consistent with the values enshrined in the sponsor business. The video must have a personality that resonates with the parent business. Franchisers, when speaking in the franchise video, must elaborate in terms of explaining the core value inherent in the business proposition.
The content of a franchise video must detail the general business plan. Potential franchise owners must gain a clear sense of the responsibilities expected of them, as also of the support extended by the franchiser. This allows both parties to moderate business expectations, thereby ensuring greater success for the franchise video. Existing franchise owners may enter the picture and relate their positive experiences as profitable franchisees.
Franchise videos must spotlight the value of opening a franchise business. The video must focus on the ability of a franchise to open a business without the bank financing required to open a capital business. Certain studies have indicated that franchisees are highly motivated individuals that can outperform company managers by an estimated 30% on an annualized basis. Therefore, the video must underline these facts in a bid to win new franchisees.
Franchisers must invest in the creation of top-quality franchise videos. Studies indicate that such videos increase awareness and boost engagement with franchisees. The diverse content of such videos may include messages from business executives, testimonials from genuine customers, equipment and process training practices, etc. These encourage potential franchisees to interact with franchisers, thus creating the grounds for enhanced business opportunities.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.