Charity videos are packaged products designed to focus global attention on social and environmental issues. The makers of such videos must research the topics, explore these from multiple angles, and pose valid questions for viewers. The use of audio, video, graphics, and brief interviews breathes life into modern charity videos. An exceptionally crafted charity video can help organizers raise millions of dollars in donations, raise awareness, and attract the attention of common citizens.
To succeed, the modern charity video must adhere to high production standards. The judicious and balanced use of audio and video can help craft a compelling message for audiences. In addition, charity videos require a strong story that acts as a narrative. In line with this, the makers of such videos must invest in scripting and storyboarding activities. Inputs from social workers and other sources of relevant knowledge should help create an emphatic video narrative.
Organizations that create charity videos must deploy text, numbers, and illustrations as a technique to inform viewers and raise awareness. Large on-screen numbers enable the video to convey the dimensions of a situation. These tactics illustrate the extent of a problem, as it exists in the modern day. Video makers may also choose to present the outlines of a solution using voice-overs and brief snippets from multiple stakeholders.
Calls to action represent an effective technique of crafting a competent charity video. The creators may paint a scenario that hinges on the dire need to preserve a natural resource such as water. The process of audience interaction triggers the call to action inside individual members of the audience. This technique raises awareness among wide sections of the public and may lead to effective action, thereby validating the creation of such videos.
An action is central to biological life and its various processes. The ability to incite action remains central to the rationale of crafting charity videos. Charity videos that wish to rouse audiences to action may spell out small steps that affect a difference. In addition, the video must spell out the value of token actions undertaken by a large section of the audience. This helps to magnify desirable outcomes.
Creative ideas sit behind all of our productions but are only effective if they are answering an objective in the brief. When we're concepting and developing our creative ideas, we're always interrogating them and testing them against the brief and target audience. We make sure that as well as being enjoyable, dynamic and engaging to watch, the video delivers on it's marketing objectives.Whether we're idea generating for viral marketing campaigns, charity videos, brand videos or developing a new animation style, our creative team are always looking to exceed expectations and create something that elevates your brand.
The script is a vital part of each and every production. It's the blueprint for the production and should convey the finished video on paper. Scripting is vital to ensure that your marketing messages are realised in the final video. It's also a chance to establish the creative approach and style that will best tell your story and engage the viewer.
For complex visual sequences and animations we create storyboards that map out the video shot by shot. Also, for interview led case studies or testimonials, scripting comes in the form of carefully devised questions which are designed to solicit the right responses from the interviewee.
There are many different ways to shoot a video and at TESSERAC we're always led by a clear marketing brief, a thorough script and the expertise of our creative team to make sure every shot is telling the right story and positively reflects your brand.At TESSERAC we're extremely versatile and can provide simple, non intrusive 2-3 man crews for a smaller shoots as well as full scale production crews of 20 or more. Filming is just one small aspect of what we do for our clients. Have a look around the site to discover more. To get a feel for our production qualities, please see our showreel.
Slick, stylish and on-brand, motion graphics offer endless possibilities and are perfect for adding visual flair to your video, helping tell your story. Whether as part of 3D animations, as animated typography or as simple name captions, motion graphics can elevate your video and provide a really high end level of finish.
Sound and music play a huge part in bringing a video production to life. It's an area that is often overlooked but something that we at Tesserac pay great attention to. The right piece of music, ambient soundtrack or sound design/FX can transform your video and elevate it to the next level. Sound and music are just one of many elements in the post-production process.
Once the shoot has taken place, our in-house editors will set to work cutting the footage to best tell your marketing story. Whether it's editing a fast paced intro for a company video or carefully piecing together an interview for a video case study, our editors adapt their style accordingly & varying tempos, rhythms and providing structure.
Editing is just one part of the post-production process and is often worked on in parallel with motion graphic and sound and music design. During post-production we always build client review opportunities at every key stage.
Whether your goal is to visually demonstrate the mechanics and functionality of a product or to wow your audience with a visual spectacle, photo-real 3D animation opens up a whole host of opportunities for you. You can see some examples of 3D animation and special FX in our showreel. For more information or guidance, just get in touch.
Colour grading is one of the final steps in the production process. It’s the icing on the cake! In colour grading we have precise control over colour, contrast and brightness so we can enhance the visual quality of your video. Used in a stylistic way, a unique colour grade can also add another dimension to your video – helping to create a mood and reflect a brand identity.